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Adidas, the advent of 1948, has gone through a full 57 years of trials and road, also created his well-known global brand ...... Nike, born in 1972, just 33 years history of struggle, but firmly secured the top spot in the world, Nike Chinese Liu Xiang, also due to the success of planning a series of activities have been widely acclaimed industry ...... Nike does not sell shoes, only marketing emotion! According to Hill & Knowlton to a recent survey, Nike China's middle class is the most popular brand. To some extent, today's Nike, like the last century 80's Flying Pigeon bicycle, become a symbol of the Chinese people's identity and status. 2004 year, Nike's sales in China grew by 66 percent over the previous year, or about $ 300 million. In addition, Nike store at a rate of 1.5 per day expansion in the Chinese market. In the United States, competitors such as K-Swiss, Diesel and Puma demand has cheap jordan shoes for men increased, Adidas also increased the US basketball sporting goods market attack, and now account for 60 percent of Nike's market share. In 2004, in the European football market, Nike is the first time in more than 35% of the share of 31% of Adidas. One can imagine that in the domestic sporting goods market feudal hegemony today, Nike as a rising star, can achieve such success is not easy. According to related experts, which Nike accurate and unique marketing positioning are inseparable. Three brand strengths and weaknesses few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results in the eyes of consumers Adidas is a mature man's image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast Retro jordans for sale majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on th cheap jordans for sale mens e series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertising also achieved great suc cheap foamposites cess, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive Cheap air jordans for sale understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural Retro jordans for sale to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consume cheap jordans for sale r spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment process is too slow, but also obvious drawback of these international brands. since its birth in 2012, new balance Tokyo design studio will often cooperate with each big unit, and introduc Cheap air jordan 12 ovo ed the many excellent joint shoes, recently designed Explorer Shugo Moritani lead, the brand was released the designed for cycling and create a series of C-Series. New series covering a total of the CM600C, 996C and CT700C three shoes, which CM600C is brand and Tokyo bicycle manufacturers Tokyobike together to complete the design, it continues the 1980s classic shoes 620 modelling is contracted, and the use of lightweight breathable material composed of a shoe body, and paired with a pair of lightweight, comfortable sports shoes. In this Moritani Shugo said: "we had a clear goal to achieve in designing the C-Series, which was to create a new footwear collection that suited daily fashion and lifestyle while also being a functional urban cycling shoe. It is a deviation from the classic new balance lifestyle silhouette, but one that was needed to offer our lifestyle consumer a solution for their da Cheap air jordan 12 for sale online free shipping ily needs. Our hope is that a consumer chooses a C-Series model of the based on their type of bicycle and fashion style, new new balance C-Series series of will on February 1, landed brand designated retailers, the black and gray 996C and high tube CT700C only will sold in Asia and Europe, sense interested friends may wish to pay more attention to. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: HBwe had an interview over the Milan artist / photographer Andrea Dell'Aquila Polaroid shoes; personal brand POLAROIDSNEAKSSNIPER recently officially launched. The first wave of the official catalog of its brand also released together. As the first quarter of a single product, Andrea uses a personal cheap jordans online "OG PRIMO" has been emphasized, Air Jordan I OG "BANNED" Polaroid as the main design, and in black and white, Jiang Huang, Pink 4 colors for the bottom, the principal / creative director Andrea; Dell'Aquila "Datong world" idea. white, black and yellow do not matter. The color of the United States and China is part of the world palette. We live in the same world, and share the creativity freely. Style is a way of self-expression, and clothing is a medium." " ," Andrea said. recently, Adidas Skateboarding continues with its legendary skater / illustrator / artist Mark · Gonzales (Mark Gonzales) to create a pair of Adi-Ease skateboard shoes, its design is quite recognizable and cater to contemporary aesthetic style, I believe we will make many people go. This shoe is quite popular recently in the peach pink building, and handwriting and "angel" graffiti Logo version of the Gonzales classic exclusive clover logo, also became quite bright shoes DNA certification. At present, the shoes have been on the Sneaker Politics shelves, priced at $70, the domestic retail stores synchronization time unknown.After the Stealth and Laser versions of Air Jordan and Brand Jordan 20 release, to be renewed in the playoffs to design, to bring a new version of Playoffs for this pair of boots. New to the classic black and white color, full of shoes Michael Jordan laser texture of the legend, to pay tribute to the classic type of shoes and eternal basketball legend Michael Jordan, by 3M reflective material with details. item: 310455-003 release date: MayPrice: air-jordan-xx-20-black-white-grey-playoffs.jpg (193.61 KB, download times: 0) download attachment Air Jordan 20 PlayoffsUpload 09:31 2015-3-29 air-jordan-xx-20-black-white-grey-playoffs-1.jpg (172.66 KB, download times: 0) download attachment Air Jordan 20 PlayoffsUpload 09:30 2015-3-29 air-jordan-xx-20-black-white-grey-playoffs-2.jpg (163.48 KB, download times: 0) download attachment Air Jordan 20 PlayoffsUpload 09:30 2015-3-29 air-jordan-xx-20-black-white-grey-playoffs-4.jpg (147.27 KB, download times: 0) download attachment Air Jordan 20 PlayoffsUpload 09:31 2015-3-29 air-jordan-xx-20-black-white-grey-playoffs-5.jpg (170.06 KB, download times: 0) download attachment Air Jordan 20 Play〉The distance of the opening of the Olympic Games is getting closer, Jordan Brand for the sports event to create special commemorative also full debut, the earlier spy Air Jordan continued outflow of 6 Pinnacle also released a set of foot shot picture. 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